A customer wants to send a quarterly reengagement email to subscribers who have NOT opened in the previous three months. The customer's plans are to:
* Use an existing Paste HTML email for the first send.
* Make only minor changes to the email creative for future sends.
* Send to the subscriber list.
* Deploy emails manually for now, but possibly automate in the future.
Which send method should be used?

• A.Send Email Activity
• B.Triggered Send
• C.Send Flow Activity
• D.Guided Send

Comment: *

Name: *

Email: *

Verification: *

A customer is starting a new children's fashion brand and wants to use a dedicated business unit within their existing Enterprise 2.0 account. They anticipate many of their current Enterprise contacts will subscribe to the children's brand, however, they want to separate subscriber opt-outs of the Enterprise and children's brands. The customer has minimal technical resources available for implementation and support.
What should a consultant recommend to meet these criteria?

• A.Select "Use separate 'Subscription Center' for this business unit" in Settings
• B.Create a Business Unit Filter in 'All Subscribers' List to record unsubscribes
• C.Select "Subscribers will be unsubscribed from this business unity only" in Settings
• D.Create attributes for each child business unit in "Profile Management" to record unsubscribes

Comment: *

Name: *

Email: *

Verification: *

Northern Trail Outfitters is interested in a solution to automate a process. They currently pull data into a spreadsheet to import into a data extension for sending. The data warehouse can be configured to place a dally on an SFTP.
Which three questions are relevant to determining a solution?
Choose 3 answers

• A.Does the data extension have a data relationship?
• B.Will the data file be placed on the SFTP at the same time daily?
• C.Is the data file a delta or a historical file?
• D.Will the file have more than 5,000 rows?
• E.Does someone need to be notified if an error happens on import?

Comment: *

Name: *

Email: *

Verification: *

Northern Trail Outfitters (NTO) is running a campaign for a brand new type of footwear inside Journey Builder. The entry event: Prevents contacts from entering the journey if "shoes" is not selected in their preferences.
Is based on a data extension which has Email Address as Primary Key.
A few weeks after launching the campaign, NTO's data analyst noticed a reduced email volume and that some contacts inside the data extension updated their preferences after the launch of the campaign. Even with the entry event being triggered every day, those contacts are not receiving the welcome emails.
What could be the reason?

• A.The preference center is too precise.
• B.The contact fell below the High Water Mark.
• C.The entry event is triggered too often.
• D.Their account has deliverability issues.

Comment: *

Name: *

Email: *

Verification: *

A consultant needs to send an email to subscribers who have made a purchase. The data used for the send exists on two data extensions - Subscribers and OrderTable, and the customer would like to include key information from both tables, such as:
CustomerID, FirstName, EmailAddress, OrderID, OrderDate, ShippedDate.
Which SQL statement should the consultant use?

• A.SELECT T1.CustomerID, T1.FirstName, T1..EmailAddress, T2.OrderID, T2.OrderDate, T2.ShippedDate FROM Subscribers T1 INNER JOIN OrderTable T2 ON T1.CustomerID=T2.CustomerID
• B.SELECT CustomerID, FirstName, EmailAddress, OrderID, OrderDate, ShippedDate FROM Subscribers INNER JOIN OrderTable ON CustomerID=CustomerID
• C.SELECT * FROM Subscribers WHERE CustomerID, FirstName, EmailAddress, OrderID, OrderDate, ShippedDate - JOIN OrderTable On CustomerID=CustomerID
• D.SELECT T1.CustomerID, T1.FirstName, T1.EmailAddress, T2.OrderID, T2.OrderDate, T2.ShippedDate FROM Subscribers OUTER JOIN OrderTable ON Subscribers.CustomerID=OrderTable.CustomerID

Comment: *

Name: *

Email: *

Verification: *