North Trail Outfitters (NTO) wants to automate the sending of shipping notices and a customer survey.
*Shipping notices will be sent once a day.
*The shipping file will be placed on the FTP sometime after 4:00 p.m.
*The shipping data will be stored in the shipping Notice data extension.
*A field in the data extension will contain the shipping data.
*The survey needs to be sent at 9:00 a.m., exactly 10 days after the customers order ships.
Which workflow would most effectively enable NTO to do this?
A)

B)

C)

D)

• A.Option A
• B.Option C
• C.Option D
• D.Option B

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Northern Trail Outfitters uses a Salesforce Data Entry Source in their Journey that injects Salesforce Orders when they are either created or updated with a status of New, Currently Knitting Shipped, and Complete. Their Journey works when orders are created, but they notice that it does not inject customers when their status is updated.
What could be causing this?

• A.The associated Contact should be updated to be injected
• B.Orders should be set up to allow injection upon update in Connect Configuration
• C.Orders are not being updated from not meeting criteria to meetingcriteria
• D.Synchronized Data Sources poll for changes every 15 minutes at the quickest

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Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend What action should be taken to increase subscriber engagement?
Choose 2 answers

• A.Introduce more identity verification steps in check out process.
• B.Increase the use of dynamic content in emails.
• C.Increase volume of emails to a wider audience.
• D.Adopt a Cart Abandonment Email Campaign.

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A large retail group consists of a corporate team and several divisions operating under different brand names.
All plan to share one Marketing Cloud account. Each brand has its own marketing department and operates independently, with its own creative assets, subscribers, and data structure.
What are the two reasons why the recommended account configuration is one corporate Parent account, with each brand configured as a separate child Business Unit? (Choose two.)

• A.Email sends can be separated into Tracking folders for each brand.
• B.Brands can set their own physical address and SAP.
• C.Subscribers can be maintained at the Business Unit level.
• D.User roles can be customized to allow or deny specific permissions.

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What is a correct statement about Send Log data?
Choose 3 answers

• A.Can be stored for a set period of time.
• B.Can be included in measures and filters.
• C.Can be accessed via Query activities.
• D.Can be added to a standard data view.
• E.Can be incorporated into standard reports.

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