Northern Trail Outfitters (NTO) wants to better understand subscriber behavior on their website upon arrival via an email message. A local member of a Marketing Cloud user group mentioned the Web Analytics Connector.
Which benefit is offered by installing the Web Analytics Connector in a Marketing Cloud account?
Choose 3 answers

• A.Pass web conversion data back into Marketing Cloud for use in email reporting.
• B.Track web activity from a click on an email URL back to a specific email campaign.
• C.Match subscribers to web activity by passing Subscriber ID through email links.
• D.Use the web analytics platform to trigger behavioral remarketing emails.
• E.Recognize web traffic as originating from email instead of another channel.

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A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be: Imported into a staging data extension. Separated into two different
data extensions.
Which workflow should meet these requirements?

• A.Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
• B.File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1
• C.Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
• D.File Drop Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2

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An existing triggered send needs to be updated with new content. (Choose the BEST answer.)

• A.
• B.
• C.
• D.

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What functionality is contained in Journey Builder that does not exist in Automation Studio?

• A.The option to convert a qualified Lead to a Contact.
• B.Native execution of a Server-side JavaScript activity.
• C.The ability to send an email to a Salesforce audience.
• D.Flexibility to wait based on duration or a specific time.

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Which two statements are correct about Send Logging? Choose 2 answers

• A.SQL Query Activities can reference Send Logs in combination with system data views.
• B.A business unit can support up to three Send Logs.
• C.Send Log data extensions are archived automatically based on retention settings.
• D.AMPscript can be used to pull data from Send Logs for use within emails.

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