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  1. Home
  2. Salesforce Certification
  3. Marketing-Cloud-Consultant Exam
  4. Salesforce.Marketing-Cloud-Consultant.v2023-10-28.q118 Dumps
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Question 81

Northern Trail Outfitters wants to include a 'view online' link in an email template to enable users to view a web page version of the email.
Which personalization string should they include as the href attribute in the link?

Correct Answer: B
Explanation
This personalization string is used to direct a subscriber to a web version of the email, allowing them to view the email online even if their email client does not support HTML. For more information on personalization strings, please see the documentation here: https://help.salesforce.com/articleView?id=mc_es_personalization_strings.htm&type=5.
The %%view_email_url%% personalization string is a system-generated link that allows subscribers to view a web page version of an email. It can be included as the href attribute in a 'view online' link in an email template to enable users to view the email in a browser if they have trouble viewing it in their email client. The
%%view_as_webpage%% personalization string is deprecated and should not be used. The %%vawp%% personalization string is an alias for %%view_as_webpage%% and should not be used either. The
%%view_online%% personalization string does not exist. References:
https://help.salesforce.com/articleView?id=sf.mc_es_view_email_url_personalization_string.htm&type=5
https://help.salesforce.com/articleView?id=sf.mc_es_view_as_web_page_personalization_string.htm&type=5
insert code

Question 82

A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be:
* Imported into a staging data extension.
* Separated into two different data extensions.
Which workflow should meet these requirements?

Correct Answer: C
No file transfer required because there is no file encryption required.
insert code

Question 83

A consultant explains how a sending domain differs from a customer's primary domain. The customer is evaluating their options around configuring their domain.
Which two questions should their IT team be asked?
Choose 2 answers

Correct Answer: B,C
insert code

Question 84

Northern Trail Outfitters has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be sent as quickly as possible.
Their web server should receive a notification when the email is sent.
Which solution should they use?

Correct Answer: C
insert code

Question 85

An analytics team wants to get hourly updates on email metrics (send, open, click) to provide timely next best actions to the sales team.
What method should the team use?

Correct Answer: B
Explanation
Data views are system-generated tables that store information about subscriber actions, such as sends, opens, clicks, bounces, etc. Data views can be queried using SQL statements in automation studio or query studio to retrieve email metrics for analysis and reporting purposes. Data views store data for up to six months (or longer for some tables), and can be queried as frequently as needed, such as hourly or daily. References:
https://help.salesforce.com/articleView?id=sf.mc_as_data_views.htm&type=5
insert code
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