Northern Trail Outfitters (NTO) is considering adopting Attribute Groups when incorporating data from their external systems.
What statements are accurate regarding Attribute Groups?
Choose 2 answers

• A.They can contain only one data extension.
• B.They link data extensions to other data extensions or contacts.
• C.They replicate the structure from the external system data into templates.
• D.They can be created by templates to accomplish certain tasks.

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What is the skill set you need to build emails with dynamic content?

• A.Ampscript
• B.SSJS
• C.HTML
• D.CSS

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A customer executes a large number of sends via Marketing Cloud connect and is concerned about API limits.
What should the consultant suggest to minimize the impact of Marketing Cloud Connect on daily API limits?
Choose Two

• A.Upgrade the MC account to ConnectedApp
• B.Turn off link details tracking
• C.Turn off Individual Level Tracking
• D.Filter data

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Northern Trail Outfitters has purchased a new Marketing Cloud account with two dedicated IP addresses. One IP address will be used for commercial sends, while the other will be reserved for transactional messages.
Their customer base includes 1.5 million email addresses.
What should the consultant recommend?

• A.Split marketing campaigns over a number of days while migrating over smaller triggered campaigns during the warming period.
• B.Focus on warming the IP address for commercial sends, because it is not necessary to warm an IP address used only for transactional sends.
• C.Send to unengaged subscribers during the first two weeks of IP warming in order to give them the opportunity to interact.
• D.Suppress sends to AOL email addresses during the first two weeks of IP warming, then resume sending to them during the third week.

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Northern Trail Outfitters (NTO) is migrating from a series of local legacy email automation tools to a single global Marketing Cloud instance to leverage its multi-channels abilities as well as native Salesforce Connector to their global Sales Cloud instance.
Which three factors Should be considered before finalizing the number of business unit they need to purchase?
(Choose 3 answers)

• A.Number of brands/geographies which NTO operates
• B.Number of Sales Cloud sandboxes
• C.If testing/development business unit($) is required
• D.If data/content needs to be segregated between brands/geographies
• E.Number of Marketing Cloud users.

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