Northern Trail Outfitters (NTO):
* Employs Email Specialists responsible for creating content, testing, sending emails, defining the activities for Automation Studio, and creating automations.
* Prefers NOT to use custom roles unless it is absolutely necessary.
How should a consultant create and assign roles for NTO?

• A.Create a custom Email Specialist role with needed permissions and assign it to the Email Specialists.
• B.Check "Allow" automation permissions for the Content Creator Role and assign it to the Business Units.
• C.Check "Allow" automation permissions for the Content Creator Role and assign it to the Email Specialists.
• D.Alter the roles of Content Creator and Data Manager by denying permissions and then assign the roles to the Email Specialists.

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The customer has these requirements for storing engagement data in their data warehouse:
* All email open and click activity must be pulled daily from the Marketing Cloud.
* Output files must meet the specific requirements for the data warehouse.
* All the activity must be provided via FTP in one file.
Which automation workflow meets the customer requirements?

• A.Extract activity of data view tables > Query activity to create the requiredfile > Transfer activity
• B.Report activity that generates Recent Send Summary report > Report delivered directly to FTP
• C.Extract activity of Tracking Extracts that combines data into required file > Transfer activity
• D.Query activity to pull data view information > Extract activity of data extension > Transfer activity

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Northern Trail Outfitters (NTO) is using Einstein Content Selection to populate its emails with personalized product images at send time. Tnese emails typically see high engagement, but because of the frequency of these emails, a customer could see the same image asset several times within a 2-week span.
How should NTO marketers ensure there's a limit to the number of timet a particular image asset can be chosen for a customer?

• A.Set Fatigue Rules for the product Asset Classes.
• B.Ask the content team to create more images in order to diversify the asset pool.
• C.Utilize Einstein Engagement Frequency to send the emails less often.
• D.Set a Fallback Asset.

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Northern Trail Outfitters upgraded their Marketing Cloud account which now includes a Sender Authentication Package (SAP), They send regularly 300,000 What should they be aware of with respect to sender reputation?

• A.They should send at least 250,000 messages per month to maintain their sender reputation.
• B.They should have a shared IP since their volume is under 500,000 messages per month.
• C.They should have one dedicated IP address for every 100,000 messages send per month.
• D.They should have one SAP for transactional sends and another for commercial sends.

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A customer wants to automate the send of a monthly promotional email.The customer will upload an audience file to their account's Enhanced FTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the 15th of the month falls on a Saturday orSunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday.
Given the customer's requirements, which method should be used to automate their monthly promotional email?

• A.Create a scheduled daily automation that includes an import activity and user-initiated send.
• B.Create a triggered automation that includes an import activity and user-initiated send.
• C.Create a triggered automation that includes an import activity and triggered send.
• D.Create a scheduled monthly automation that includes an import activity and triggered send.

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