A customer wants to create a loyalty program by Identifying all subscribers who clicked on a link within any email sent within the last six months.
What should be recommended?

• A.Create and execute a SQL Query against the _Click data view.
• B.Create and execute a Tracking Extract.
• C.Create and execute a Subscriber Engagement report.
• D.Create and execute a Data Filter on the_Click data view.

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ABC Company is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North American Business Units.
What two roles, custom or standard, could be assigned to this user to meet the requirement? (Choose two.)

• A.Marketing Cloud Channel Manager
• B.Marketing Cloud Administrator
• C.Marketing Cloud Email Marketing Manager
• D.Marketing Cloud Regional or Local Administrator

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A customer wants to perform an email send to a subset of a Synchronized Data Extension filtered on custom object data and return tracking to the Sales Cloud.
What approach should the consultant recommend?
Choose2 answers

• A.Use Data Filters or Query Activities to output a Sendable Salesforce Data Extension.
• B.Use Query Activities to create a Sendable Synchronized Data Extension.
• C.Use DataFilters to segment data to output a Sendable Data Extension
• D.Use Data Stream to sync Sales Cloud objects to the Marketing Cloud.

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What functionality is contained in Journey Builder that does not exist in Automation Studio?

• A.Flexibility to wait based on duration or a specific time.
• B.Native execution of a Server-side JavaScript activity.
• C.The ability to send an email to a Salesforce audience.
• D.The option to convert a qualified Lead to a Contact.

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ABC Company has to import a file that will be different every time.
What method should be used?

• A.Add Only
• B.Update Only
• C.Overwrite
• D.Add/Update

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