Northern Trail Outfitters (NTO) specializes in delivering snack boxes to its members. NTO offers a 90-day trial on the snack boxes. NTO would like to send out a series of emails to educate and remind members to purchase the snack box subscription before the 90-day trial ends. Which tool is recommended for this scenario?

• A.Triggered Emails
• B.Guided Send
• C.Automation Studio
• D.Playbooks/Journey builder

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When building content for an email, what would a marketer consider in the Call to Action? (Choose 2)

• A.A call to action below the fold performs best
• B.A call to action should be direct and action-oriented
• C.A call to action can be text or an image based button
• D.Text buttons receive more clicks than graphics

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Which metric is the measure of emails rejected by a server due to permanent conditions such as "user unknown" or "domain not found"?

• A.Validation Error
• B.Hard Bounce
• C.Unsubscribed
• D.Soft Bounce

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A company has one million subscribers. The company has a Master data extension that contains information about its subscribers, such as Email Address, Physical Mailing Address, Phone Number, and Loyalty information. There are 40 fields in the data extension. The data is used for multiple daily email campaigns.
How should the data be updated?

• A.A scheduled automation to occur every 15 minutes to ensure the data is current.
• B.A scheduled automation to import a nightly file of updated or changed records.
• C.A file drop automation to execute an import every time a record is updated or added.
• D.A scheduled automation to import a file containing all of their subscribers.

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A small company, with limited resources, has started to use the Marketing Cloud. They have a single master data extension for all of their subscribers. When a subscriber opts in to receive communications, they will receive a monthly newsletter, weekly promotions, and a birthday email.
What is the optimal way to manage unsubscribes by communication type?

• A.Create suppression lists for each communication type, and associate the suppression list on the send definition.
• B.Create a Boolean field for each communication type in the data extension and update the Profile Center.
• C.Create publication lists for each communication type, and associate the publication list on the send definition.
• D.Create separate data extensions for each communication type and customize the subscription page.

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