What can a marketer do to enhance a Welcome Series campaign? (Choose 2)

• A.Require that the subscriber refer a friend
• B.Send three emails on the first day after sign-up
• C.Personalize email content
• D.Share the email program's value proposition

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A new marketing manager at Northern Trail Outfitters (NTO) has been asked to evaluate whether to use HTML Emails or Templates for weekly newsletter sends, which are created by a marketing coordinator with limited coding ability. While NTO has HTML developers on staff, their time is not guaranteed on an ongoing basis.
Which two characteristics of Templates would benefit NTO when creating its weekly newsletter in Content Builder? Choose 2 answers

• A.HTML developers are needed to build templates, but not emails.
• B.Emails can be formatted for desktop and mobile without extra coding.
• C.One template can only be used for one email, maintaining brand standards.
• D.Templates provide the ability to create email messages using content blocks.

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Northern Trail Outfitters uses HTML emails that have headers and footers coded into the email.
What tool can the marketer use to control default headers and footers on email sends?

• A.Delivery Profile
• B.AMPscript Lookups
• C.Sender Profile
• D.Dynamic Content

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An account has a Subscriber Key enabled, and will be providing a unique key for each subscriber from an external system. A marketer wants to create a data extension for sending email campaigns. What steps would the marketer take when creating the data extension? (Choose 2)

• A.Check the "Is Sendable" option
• B.Relate the Email address to the Suscriber Key
• C.Set the column representing the Subscriber Key as a Primary Key
• D.Set the Email address column as a Primary Key

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Northern Train Outfitters wants to make sure that a First Name and Last Name are always included when importing subscribers to a data extension. How can a marketer ensure that subscribers are imported with data in both of these fields?

• A.Set up a default value for the column
• B.Make the First Name and Last name columns Primary Keys
• C.Check the Nullable property for the First Name and Last Name columns
• D.Ensure the Nullable property is unchecked for the First Name and Last Name columns

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