A marketer wants to send the same email with the same send properties in several automations.
Which activity should be created within Automation Studio?

• A.Template Send
• B.Send Email
• C.Triggered Send
• D.Automated Send

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A national public university distributed a newsletter to alumni, students, faculty, and prospective students. The university's marketing team wants to see the results of the email campaign. Which two items of information and data about the performance of an individual send can be exported from Tracking in Email Studio? Choose 2 answers

• A.Performance data on the Overview tab
• B.Number of clicks from mobile devices
• C.Subscribers who click on a specific link
• D.Images showing how the email rendered on different devices

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The marketing manager of Northern Trail Outfitters is interested in A/B testing emails in order to increase subscriber engagement.
Which two practices should the marketing manager employ? (Choose two.)

• A.Wait at least 24 hours before declaring a winner.
• B.Offer a special discount for opening the email.
• C.Test multiple variations concurrently.
• D.Use a large sample size.

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Northern Trail Outfitters wants to display different content areas based on the subscriber data Which two features can be used to accomplish this? (Choose two.)

• A.Personalization Strings
• B.Profile Mapping
• C.AMPscript
• D.Dynamic Content

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What can you test with A/B Testing?

• A.Content areas
• B.Email Message
• C.Dates and Times sent out
• D.All of the above
• E.From Name
• F.Subject Lines

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