Northern Trail Outfitters wants to increase email subscribers this quarter. Which three methods could they use to legally obtain subscribers?
Choose 3 answers

• A.Create a Facebook lead capturing form to gain opt-ins
• B.Purchase subscriber lists from a reputable data company
• C.Ask customers to text their email address to a short code to opt-in
• D.Ask customers to opt-in at time of purchase online by creating an account
• E.Email all unsubscribed customers asking for them to opt into email again

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If you don't have the option for offline tactics what could you consider? (Select 3)

• A.Registration with incentive on website
• B.Promote content via social media that does not requires email registration to access
• C.Require email to create an account on website
• D.Drive online loyalty program registration requiring email address

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A company has set out to increase their subscriber base. They hired a team of marketing consultants to develop an acquisition plan backed by data.
What are two effective methods to acquire new subscribers? (Choose two.)

• A.Create an in-store SMS campaign that offers a discount for opting in.
• B.Ask for an email address when a customer makes a purchase in-store.
• C.Have customers opt in to email before they can shop online.
• D.Require customers to provide their email address when calling customer service.

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Northern Trail Outfitters is implementing Marketing Cloud and is unsure whether to use lists or data extensions. Their consultant recommended they use data extensions.
Which three considerations did the consultant take into account when recommending a data extension-based model over lists?
Choose 3 answers

• A.Flexible data storage is needed.
• B.They have fewer than 15 data points.
• C.They have fewer than 250,000 subscribers.
• D.Journey Builder will be used.
• E.They are storing product and store data.

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Northern Trail Outfitters (NTO) has created a new onboarding series for customers who have purchased its fitness tracker. Customers were automatically opted in and received three emails from NTO within one day.
The onboarding series includes personalized recommendations but lacks an easy way to opt out or update preferences.
In this scenario, what best practice was achieved?

• A.Personalized recommendations
• B.Sending multiple emails in one day
• C.Preventing customers from opting out
• D.Opting customers in automatically

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