NTO wants to import a file with column names that do not match the field into a data extension what steps is needed to align the file data to the filed names in the data extension

• A.name the new import definition
• B.Map the attributes in the file
• C.select the delimiting characters
• D.Choose the appropriate data format

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Northern Trail Outfitters wants to maintain enterprise-wide opt-outs for two segments of their subscribers stored in data extensions: Education Events and Sales.
What feature should be used to manage their opt-out strategy?

• A.Shared Publication Lists
• B.Shared Data Extensions
• C.Shared Emails
• D.Shared Portfolio Items

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Northern Train Outfitters wants to grow its email subscriber list. Which best practice can the company use to increase the number of subscribers? (Choose 2)

• A.Capture email addresses through the use of browser cookies
• B.Use incentives such as a discount or free shipping to encourage opt-in
• C.Send emails to a purchased list with a request to opt-in
• D.Offer email opt-in when customers create an account

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Northern Trail Outfitters (NTO) wants to ensure a good user experience when subscribers read their emails.
What best practice should NTO employ?

• A.Keep total weight with images at 800KB or lower.
• B.Use one file type for all images in the email.
• C.Increase DPI and file size for image display.
• D.Rely on image-only emails to engage subscribers

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Northern Trail Outfitters' branding guidelines require heavy use of imagery on their website, apps, emails, ads, etc.
In which two ways could they optimize email design to honor branding guidelines and ensure subscribers are getting the best experience possible?
Choose 2 answers

• A.Add background colors that match branding.
• B.Style alt text for when images do not display automatically.
• C.Use custom corporate font to match their brand.
• D.Make the email completely image based.

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