A marketer is about to introduce content builder to the entire NTO marketing team, which three considerations should the marketing team keep in mind as the begin using the content builder. Choose three answers.

• A.Import duplicatecopies of content for different msg or groups
• B.A new conventions and rules for useraccessing content builder establish a namingconvention optimize for search.
• C.focus on creating an importing content for one primary channel
• D.create a folder structure prior to importing asset

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Northern Trail Outfitters (NTO) would like to evaluate which email content customers click most frequently.
The emai team wants to track click behavior for all linked hero images using the naming convention
"Hero_CTA."
Which two different methods would ensure click behavior on these images if tracked with this naming convention? Choose 2 answers

• A.Include Hero_CTA1 In the filename for each Hero Image.
• B.Add "Hero_CTAn to the Tracking Alias field for each link.
• C.Include an alias attribute in each anchor tag and populate it with "Hero_CTA."
• D.Include "Hero_CTA" in the Link Tooltip field for each link.

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A marketing team is using the Import Activity to import a csv file into a data extension. The file location is the system default File Location: Enhanced FTP. The import has failed and the error is "File Not Found." Which two steps should resolve the issue? Choose 2 answers

• A.Use the Import Wizard to point to rename the file on the FTP.
• B.Change the file format from "comma separated value" to "tab delimited."
• C.Ensure the file to be imported is in the Import Folder on the Enhanced FTP.
• D.Ensure the name of the file in the Import Activity matches the file name on the FTP.

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An email marketer has been tasked with increasing open rates on a weekly newsletter that currently uses a consistent, identifiable subject line: "NTO Weekly: Topics of Interest this week." Which two best practices should the marketer use to make the subject line more effective? Choose 2 answers

• A.Include information relevant to the message in the subject line.
• B.A/B test the effectiveness of different subjects.
• C.Include "RE:", "FWD:", "etc." to get the reader's attention.
• D.Keep the subject text between 50 and 100 characters long.

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A marketer at Northern Trail Outfitters wants to add a subscriber to a data extension and follow up with a thank-you email by using Smart Capture. Which action does the marketer need to take in the processing tab when creating the Smart Capture form? (Choose 2)

• A.Add a new subscriber to a list
• B.Add to Data Extension
• C.Refresh the data filter
• D.Send the email via Triggered Send

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