Northern Trail Outfitters (NTO) sent an email with a Conversion Tracking Link that links to a promotion page in the NTO website. How can the marketing team review conversions for a specific email send?

• A.Create a Query Activity using Conversions Data View
• B.Select Conversion Data from the Tracking menu
• C.View Conversions tab of the email send's tracking page
• D.Run a Conversion Report for this tracking link

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A marketer wants to delete subscribers from a data extension if the records are older than 30 days. How should the marketer accomplish this task?

• A.Use the Import Activity in Automation Studio and select the delete records option for the specified timeframe.
• B.Set Data Retention in the Properties of the data extension to delete records older than 30 days.
• C.Set a reminder In the Campaign Calendar each day to manually delete the records from the data extension.
• D.Use the Mass Delete Wizard to automatically delete any records older than 30 days from the eata extension.

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Which type of data can a subscriber easily update via the Profile Center? (Choose 2)

• A.List Attributes
• B.Data Extension Fields
• C.Order History
• D.Email Address

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NTO wants to display different content areas based on the subscriber data, which two feature can be used to accomplish this, choose two answers.

• A.personalization strings
• B.dynamic content
• C.profile mapping
• D.Amp-script

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If you have less than 50,000 subscribers your test distribution should be what percent.

• A.20%
• B.10%
• C.5%
• D.15%

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