Which variable can be tested using the A/B testing tool? (Choose 3)

• A.ISP
• B.IP Address
• C.From Name
• D.Email content
• E.Pre-header

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What statement accurately dictate the configuration of the orders data extension

• A.order no will be used as the primary key
• B.all field in the data extension are null able
• C.the order no field will be a number data type field
• D.customer id will be used a primary key

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Northern Trail Outfitters (NTO) has a small catalog of items featured in company emails. The NTO marketing team manages what images, copy, suggested items, and call-to-action are used with each item in this catalog within a database. This data is saved into a data extension in Marketing Cloud and then called into the emails dynamically.
Each time a change is made to the content, a new, updated file is dropped on NTO's SFTP. A proof email is then sent to business stakeholders for final approval.
Using Automation Studio, how can NTO ensure that the catalog stays up-to-date?

• A.Create a scheduled automation that runs every 15 minutes to import the file multiple times a day.
• B.Create a scheduled automation to import the file, and send proof emails each morning when changes were detected.
• C.Create an API-driven process to put the data directly into the data extension when any data is changed.
• D.Create a file drop automation to import the file when placed on the specified directory on the Enhanced SFTP.

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Northern Trail Outfitters wants to ensure its emails are meeting subscriber expectation
and enticing engagement.
Which 2 best practices should NTO employ when sending email?

• A.Use Subscriber data to dynamically populate email content
• B.Send Multiple emails a day to keep the brand top of mind
• C.Send generic content to appeal to all audicences.
• D.Set Cadence Expectations to front with Subscribers

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Which two subscriber audiences can be created by using Measures in a Data Filter? (Choose two.)

• A.Subscribers within a 30-mile radius of a zip code.
• B.Subscribers who have not clicked in the past three months.
• C.Subscribers who have opened an email in the past 30 days.
• D.Subscribers who have submitted spam complaints in the last week.

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