Northern Trail Outfitters wants to display different content areas based on the subscriber data.
Which two features can be used to accomplish this? (Choose two.)

• A.Dynamic Content
• B.AMPscript
• C.Profile Mappin
• D.Personalization Strings

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What is required on an email message by the United States CAN-SPAM Act? (Choose 2)

• A.A way to Unsubscribe
• B.Alink to the sender's website
• C.Any Mailing Address
• D.Physical Mailing Address

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Northern Trail Outfitters is looking at using Journey Builder rather than Automation Studio to send emails.
What are three benefits of using Journey Builder?
Choose 3 answers

• A.Goal setting to have the system listen to see if users met the goal.
• B.Criteria setting to segment contacts based on behavior using SQL.
• C.A/B/N testing as part of the workflow to conduct timing and creative tests.
• D.Extracting data from an Audience data extension for analysis.
• E.Updating or creating Salesforce CRM objects or records.

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Northern Trail Outfitters (NTO) has planned cross-channel marketing efforts based on how a subscriber responds to an email and when they last purchased. NTO is evaluating both Automation, Studio and Journey Builder for its campaigns and are leaning towards Journey Builder due to the available Activities.
Which tree standard Canvas Activities are available in Journey Builder? (Choose three.)

• A.SQL Query Activity
• B.Wait By Duration
• C.Send SMS
• D.Post to Facebook
• E.Decision Split

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Northern Trail Outfitters has hired a new email designer who needs to be trained in AMPscript.
Which statement best describes how AMPscript can be used to customize email messages?

• A.Provides advanced content personalization
• B.Inserts responsive content based on the user's viewing device
• C.Automates the flow of creating email messages
• D.Automates the template creation process

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