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  1. Home
  2. Salesforce Certification
  3. Marketing-Cloud-Email-Specialist Exam
  4. Salesforce.Marketing-Cloud-Email-Specialist.v2022-11-06.q188 Dumps
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Question 161

Which send process can use Sender Profiles? (Choose 3)

Correct Answer: A,B,E
efinitions
Triggered Send Definition - A triggered email is a message that Marketing Cloud sends to an individual subscriber
in response to a subscriber action. For example, sending a confirmation message after a customer makes a
purchase is a triggered email.
User Initiated Send - In Email Studio, create a user-initiated email message interaction to send to a user-initiated
subscriber list or data extension in your program.
A user-defined email message interaction occurs when you manually start the send, while a triggered message interaction
occurs in response to an action or API call. To put it in simpler words (TL/DR):
Triggered Send Definition - hit by API/Smart Capture to instantly send a 1:1 message. Usually used for Transactional
messages (receipt, shipping, etc) and inside of Journies.
User Initiated Send - a 1:Many job that mimics a manual Guided Send, but is preset to allow a single click execution
or to allow for repeatable scheduling inside of an Automation. (e.g. Monthly newsletter, daily update email, etc.)
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Question 162

Northern Trail Outfitters (NTO) is currently sending out a single welcome email when a subscriber joins its myNTO Rewards program. NTO wants to test whether one, two, or three welcome emails would result in a higher rate of conversion.
How can this be accomplished most efficiently?

Correct Answer: D
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Question 163

A marketer is designing email for mobile devices.
Which three design best practices would the marketer use? Choose 3 answers

Correct Answer: B,D,E
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Question 164

A marketer wants to overwrite the data in a data extension on a daily basis
using Automation Studio. What can the marketer do to accomplish this task?

Correct Answer: A
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Question 165

NTO managed a new custom preference center to allow customers to provide details around their personal information such as age gender and outdoor sporting interest, in which two ways should NTO honor customer preference when creating emails.
Choose two answers

Correct Answer: B,D
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