What is a true statement about Subscriber Key? (Choose 3)

• A.SubscriberKey allows an email address to appear multiple times in a list or All Subscribers when populated with a value other than an email address
• B.SubscriberKey and Primary Key are interchangeable terms
• C.Subscriber Key determines what update types will be available when importing data
• D.Subscriber Key is mapped to a field in a sendable data extension when defining a Send Relationship
• E.Subscriber Key is a unique identifier for a subscriber, and can be populated with an email address or another unique value

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Which method of storing subscriber information allows a company to do extensive external audience segmentation including additional 1:1 subscriber data the company wants for a send, and to import the data quickly?

• A.Data Extensions
• B.Lists
• C.Active Audiences
• D.Lists and Data Extensions

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Which feature can be included in a content box? (Choose 3)

• A.Facebook Like
• B.Social Forward
• C.Forward to a Friend
• D.Microsites
• E.Content Detective

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Northern Trail Outfitters wants to create a dynamic welcome series to make each email more relevant to its subscribers. The second email in the series should send customers down a predetermined path based on click activity within the first email. Which Journey Builder activity should be used?

• A.Decision Split
• B.Random Split
• C.Filter Activity
• D.Engagement Split

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A marketer developed an email with personalized content based on five geographic regions.
* Northeast-Static image of a lighthouse
* Southeast-Image carousel of beaches
* Central-Has no content to display
* Northwest-Static image of a waterfall
* Southwest-Expiring coupon
How many Dynamic Content Rules need to be created to accomplish this?

• A.4
• B.3
• C.5
• D.6

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