What type of Pardot field should you sync Salesforce Phone field

• A.Phone
• B.You can't do this
• C.Text
• D.Number

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Prior to starting implementation, LenoxSoft wishes to consolidate all their data within Salesforce. They currently use three different systems, including Salesforce, to manage their customer dat a. All data does NOT currently reside in one system, and Lenoxsoft wants Salesforce to be the primary system for customer records. What is the first step Lenoxsoft should take to allow Salesforce to become the primary recordholder?

• A.Add custom account fields to Pardot and map to Salesforce
• B.Import and merge existing records from all systems to Pardot
• C.Add custom prospect fields to Pardot and map to Salesforce.
• D.Import and merge existing records from all systems to Salesforce

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You are creating a new series of pay per click ads and want to track where a prospect originates when they arrive at your website. How would you set this up?

• A.Create a custom redirect for each pay per ad click and and select a Pardot campaign for each custom redirect
• B.Create a custom redirect for each pay per click ad and use an automation rule to add the prospects to a list
• C.Create a Pardot campaign for each pay per click ad and place the tracking code on the landing page
• D.Create a custom redirect for each pay per click ad and use a completion action to add the prospects to a list

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LenoxSoft has a large database of leads and contacts in Salesforce. These leads and contacts contain information stored in custom fields. They have not imported these leads or contacts into Pardot or set up any custom fields in Pardot.
What should their first step in Pardot?

• A.Import .CSV file containing custom field data into Pardot.
• B.Manually create and map custom fields in Pardot.
• C.Import leads and contacts from Salesforce into Pardot.
• D.Enable custom field creation via the Salesforce Connector.

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LenoxSoft wants to optimize asset usage while discovering new audiences. What tool should they use?

• A.Einstein Lead Score
• B.Einstein Campaign Insights
• C.Pardot Business Units
• D.Einstein Behavior Scoring

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