If someone opt-out's do we need to delete this Prospect record?

• A.Yes, it is restricted by law
• B.False. It is restricted by law not to email them, but we still can track the activity

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LenoxSoft wants to measure their brand awareness to raise their brand recognition for their company. The company wants to use Pardot to increase the number of impressions across their online channels. Which are the best reports to monitor impressions to help measure LenoxSoft's brand awareness of a period of time?

• A.Monitor no of visitors, social post enagements and natural search reports month over month
• B.Monitor no of prospects, form submission and email open rate reports month over month
• C.Monitor no of visitors, form conversion and email click-through rate reports month over month
• D.Monitor no of prospects, social post enagements and paid search reports month over month

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Do hard bounces need to be removed from lists

• A.True
• B.False

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LenoxSoft's marketing team wants to use one repeating program to continually nurture cold and unengaged leads, but wants the content for the emails sent through the program to be tailored based on how many times the prospect has entered the program.
They have decided to create a custom field called "Repeated Engagement" and increment that field by +1 each time a prospect enters the program.
Using this method, how should the team meet this need?

• A.Create dynamic content based on the "Repeated Engagement" field for use in the emails sent in the program.
• B.Use the "Repeated Engagement" field to both suppress prospects from the original program and add them to new programs.
• C.Use rule steps to send prospects down unique paths in the program based on the "Repeated Engagement" field value.
• D.Create an automation rule that adds prospects to static lists to feed new programs after each entry.

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Select available User Roles

• A.Administrator
• B.Sales Manager
• C.Sales
• D.CD Marketing
• E.Sales User
• F.Marketing Manager

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