Which strategy should you recommend to meet the client's goals?
Choose only ONE best answer.

• A.Interest and lookalike audiences.
• B.Custom Audiences and Carousel.
• C.Audience Network and Custom Audiences.
• D.Custom audiences and Lookalike audiences.

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What are some benefits of MTA?
Choose ALL answers that apply.

• A.Helps you understand cross-device path to conversion.
• B.Can analyze and compare publishers and campaign performance
• C.Shows that the last touch model has no limits
• D.Shows that attribution window is always tied to a last touch model
• E.Gives credit to multiple impressions and clicks on the path to conversion.

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What are some best practices for videos in Facebook News Feed that will drive the most positively impacted Ad Recall?
(Select all that apply)
Choose ALL answers that apply.

• A.Make long videos
• B.Make sure message is easy to understand with sound off
• C.The product being featured should be featured for the majority of 30 seconds of ad
• D.The video needs to have a lot of text to convey the right message
• E.Be open to experiment, test and make changes to your videos
• F.Capture attention quickly in the first 3 seconds of video

Correct Answer: B,C,E,F

Explanation
In light of new test results-in combination with new research from Facebook IQ on designing effective video ads for the mobile feed- Facebook has made some updates to its mobile video creative considerations.
Facebook has added a new tip on framing and revised their suggestion on experimentation to encourage advertisers to play more as they explore storytelling through video in mobile feed.
Here are other updated video creative considerations:
* Capture attention quickly. Using colors, themes and imagery that evoke your brand at the start of your video can help people connect the ad to your brand quickly. Consider starting your video with lifestyle and product shots, recognizable spokespeople, action scenes or a vivid background to spark interest.
* Design for sound off. Since most video ads in mobile feed are viewed without sound, it's important to convey your message visually. Showing captions, logos and products can help communicate your message, even in silence.
* Frame your visual story. Producing video for a small screen requires consideration of dimension and scale. Play with zoom, crop and overall visual composition to make sure your story is told well on a small screen.
* Play more. There's no universal solution to building brands or driving actions with mobile video, so keep experimenting, testing and iterating to learn what works for your brand and audience.

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What are the requirements for a business to open a "Shop" on their Fan Page?
(Select 4 that apply)
Choose ALL answers that apply.

• A.Sell physical items
• B.Agree with Facebook's merchant terms
• C.Have an ad account
• D.Link to valid bank account
• E.Have a TIN

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Your client is running a branding campaign on TV and wants to increase their online presence through Facebook.
You recommend using Facebook TRP buying plan as a good option, but since your client is new to Facebook platform, they want to understand its benefits better to plan, buy, and measure branding campaigns in conjunction with TV advertising?
Select all that apply.
Choose ALL answers that apply.

• A.You can optimize and find audiences that are most likely to recall ads when using Facebook brand awareness option.
• B.You are going to be able to reduce your customer's budget as users tend to react more to Facebook than TV ads.
• C.You can use Nielsen's Digital Ad Rating to measure the effectiveness of the campaign to compare with TV ads.
• D.You can do direct response marketing to new audiences.
• E.Your client will be able to compare Facebook campaigns with your TV traditional media campaigns.

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