A local coffee shop is running traffic to a landing page for a new promotion. People who sign up in the landing page can enter a change to win free coffee coupons.
What are recommendations you make in order to optimize the landing page?
(Select all that apply)
Choose ALL answers that apply.

• A.Connect the branding in your client's ad with that of the landing page.
• B.Delete all excessive pop-ups in the landing page.
• C.Add a thank you page to the landing page.
• D.Present offer upfront in your ad copy and creative.

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What are the different data sources you can add and remove from your Business Manager?
(Select all 5 that apply.)
Choose ALL answers that apply.

• A.Catalogs
• B.Offline event sets
• C.Shared audiences
• D.Pixels
• E.Fan Pages
• F.Ad Accounts
• G.Users
• H.Properties

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What does a 1-day view and 28-day click attribution window mean?
(Select all that apply)
Choose ALL answers that apply.

• A.Actions happened 28 days after someone viewed your ad
• B.Actions happened 1 day after someone viewed your ad.
• C.Actions happened 28 days after someone clicked your ad.
• D.Actions happened 28 days after someone viewed your ad.

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What are some advantages of a statistical attribution model versus a rules-based attribution model?
Choose only ONE best answer.

• A.Use algorithms to determine credit for each touchpoint in the user flow.
• B.Credits one touchpoint according to a specific rule.
• C.You select where along the path you want to assign credit for the conversion.
• D.Are cookie based model that is more effective in measuring your marketing campaigns.

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What are the different type of forms you can currently purchase ads on Facebook?
Choose only ONE best answer.

• A.Power Editor, Ad Auction, and Marketing Partners.
• B.Facebook Marketing Partners and Ad Auction.
• C.Ad Auction, Insertion Orders, and Facebook Marketing Partners.
• D.Facebook Marketing Partners and Insertion Orders.
• E.Facebook Auction and Facebook Marketing Partners.

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