What strategies should you follow to prepare the marketing campaigns you will launch in 4 months?
Choose only ONE best answer.

• A.You should analyze the current customer base so that you can then build a custom audience based on the insights you found.
• B.You should analyze the current customer base and fan page in order to launch the campaign in 4 months.
• C.You should just launch ads to the current customer base. There is no need to launch ads to new audiences.
• D.You should analyze the current customer base; understand their behaviors, demographics, and other important information, then build core/saved audiences based on these insights.

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An online membership site has built two different core/saved audiences in order to reach the same niche market through two different forms of segmentations.
Your social media manager has been running ads for 2 weeks, but it seems like one campaign is using 80% of the total budget.
When you compare both audiences, there is an 84% audience overlap.
What should you do next to optimize the campaign?
Choose only ONE best answer.

• A.You should stop using the audience where you are spending 20% of the budget.
• B.You should unify both audiences into one, as your ad sets are competing with each other.
• C.You should stop spending more money on the audiences where you have spent 80% of the budget.
• D.You should continue running the ads, as they are working properly.

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You propose to your client to run campaigns to the newly-built website to have lower conversion costs since the current customer base is tech-savvy and buys online.
What kind of ads should you run?
Choose only ONE best answer.

• A.You should run conversion ads targeted at women only.
• B.You should run traffic ads targeted at the entire customer database.
• C.You should run interaction posts to bring awareness to the new customer base.
• D.You should run traffic ads to the customer base but focused on female users.

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What are all the different aspects of a campaign you can change at the ad set level? (Select all that apply) Choose ALL answers that apply.

• A.Ad Type
• B.Audience
• C.Dynamic Creative
• D.Offer
• E.Placement
• F.Image

Correct Answer: B,C,D,E

Explanation
The followings are all of the different aspects of a campaign you can change at the ad set level:

This might be an easy one but a lot of people don't use Offers or Dynamic Creatives on their campaigns so might miss this type of question.

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Your client needs to get rid of inventory and wants to run a flash sale of several products.
What are some recommendations you would suggest when setting up the bidding for the offers?
Select all that apply.
Choose ALL answers that apply.

• A.You should run an accelerated delivery.
• B.You should run a standard delivery.
• C.You should set up a minimum bidding price.
• D.You should set up a maximum bidding price.

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