Free Access to Facebook.410-101.v2022-06-17.q55 with Valid Practice Test (Page 5)

Question 16

What is the benefit of setting bid caps for your campaigns?
Choose only ONE best answer.

A.Get as many results for your full budget as possible
B.Keep your cost per result below a certain amount
C.Optimize campaign for best cost per result
D.Allow Facebook auction to evenly distribute campaign budget
E.Get a specific target price for your campaigns

Correct Answer: B

Explanation
Setting a bid cap can save your ad set from overspending for an event but, at the same time, if you set your cap too low Facebook may struggle to spend your budget, and this will negatively impact the distribution of your ad.
If your primary goal is to get as many results for your full budget as possible, you should not use a bid cap. If your primary goal is keeping your cost per result below a certain amount, go for the bid cap strategy.
To start setting your bid cap use an average cost per result from prior campaigns and a daily budget that is at least five times higher than your bid cap. This is because Facebook needs at least 50 events (the learning phase) within a week to properly optimize.
If you don't set a Bid Cap, Facebook will use the Pacing method to optimize your bid for the best results.
Pacing gives Facebook the flexibility to get you the best available results for your goals.
If you choose the lowest cost bid strategy Facebook will raise or lower your bid on an auction-by-auction basis; it's called "discount pacing."If you pick the target cost bid strategy, Facebook's pacing will consist in deciding which auctions to enter and which to skip; this is the "probabilistic pacing." Since you're trying to get the lowest cost per optimization event possible, Discount pacing lowers your bid when appropriate to help you get the least expensive results available. This is balanced against ensuring Facebook spends your full budget by the end of your ad set's lifetime.
Here's a simplified chart showing how this works with a $10 bid cap:

Since the target cost bid strategy is about stability rather than lower costs, Probabilistic pacing enters your ad set into only a selection of auctions based on the likely cost of their optimization event. Here's a simplified chart showing how this works with a $10 cost target:

* In practice, budget pacing and bid pacing are one process. Facebook adjusts your bid or which auctions it enters based on how much budget and time are left for your ad set.
* Similarly, Facebook may increase how much budget it spends if there's an opportunity to get many optimization events with costs aligned with your bid strategy.
* Facebook may also decrease how much budget it spends if there are few available optimization events with costs aligned with your bid strategy.

Question 17

You've launched two campaigns with five ad sets. Two ad sets are not spending their budget.
As a matter of fact, they've only spent $1 of the $50 you placed the budget for each ad set.
What are some of the reasons your ad sets are not running?
Select all that apply.
Choose ALL answers that apply.

A.Your ad set is not active.
B.Your ads within the ad set were not approved.
C.You've reached the limit of the campaign.
D.Your ad is scheduled for a future date.
E.The ad set audience is too large.

Question 18

The agency your are working at just landed a big client. A record label who works with up-and-coming artists and has successfully launched careers of several artists.
You are on the team responsible for the launch of a new album recorded by an up-and-coming rock band.
They also plan to hold a multi-city tour in the next 4 months.
The record label has realized that in order to sell-out concerts, they need to maximize reach to audiences interested in "rock" for 1 month with multiple ads prior to the concert. You have video and image content as creative.
What are some of the recommendations you make for running these ads?
Select all that apply.
Choose ALL answers that apply.

A.You should use reach and frequency buying option and set frequency between 1-2 per week.
B.You should use reach and frequency buying option and set frequency between 5-6 per week.
C.You should use auction buying option and set frequency between 1-2 per week.
D.You should build a custom audience based on people interested in rock.
E.You should build a core audience based on people interested in rock related topics.

Question 19

What are the different audiences you can analyze with Audience Insights?
(Select all that apply)
Choose ALL answers that apply.

A.A custom audience based on your website visitors.
B.People interested in music.
C.People from your customer database.
D.Your Facebook page fans.
E.All audiences you need.

Question 20

What are the different placements you can select in a campaign?
Select all that apply.
Choose ALL answers that apply.

A.Instagram Feed
B.Audience Network Rewarded Videos
C.Facebook Messenger Sponsored Messages
D.Facebook Video Feeds

Question 16

Question 17

Question 18

Question 19

Question 20

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