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  1. Home
  2. Facebook Certification
  3. 410-101 Exam
  4. Facebook.410-101.v2024-03-17.q49 Dumps
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Question 46

What are the different data sources you can add and remove from your Business Manager?
(Select all 5 that apply.)
Choose ALL answers that apply.

Correct Answer: A,B,C,D,H
Explanation
In the data sources section of Business Settings, you can add and remove data sources and edit permissions.
Data sources in Business Manager include:
* Catalogs
* Pixels
* Offline event sets
* Custom conversions
* Properties
* Event source groups
* Shared audiences
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Question 47

Your client gave you 50 USD to run an ad. You are required to run the campaign for 20 days on a daily budget.
They want you to run a post engagement to a custom audience of their customer database. More specifically, customers who have bought a product in the past 180 days.
What is the daily budget for the campaign and how would you set it up?
Choose only ONE best answer.

Correct Answer: D
Explanation
Keep in mind that Facebook has minimum requirements for budgets; whether you use automatic or manual bidding, you have to meet the following minimum requirements:
* If the ad set gets charged for impressions, its daily budget must be at least $1 a day.
* If the ad set gets charged for clicks, likes, video views, or post engagement, its daily budget must be at least $5 a day.
* If the ad set gets charged for low-frequency events, like offer claims or app installs, its budget must be at least $40 a day.
In this case, 50 USD as a total budget for 20 days does not meet the minimum requirements for post engagement.Either you increase the budget to 100 USD or decrease timeline to 10 days to meet the $5 minimum daily budget.
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Question 48

A client you are consulting for is a fashion shoe store. They buy branded shoes at a discount and sell them through their website for young professionals.
They have a batch of 100 high-heel red shoes (sizes 32-38) in their warehouse, based in Miami, that would like to sell quickly.
They've build a core audience with the following characteristics:
- Female
- Age range 25-45
- Geographic area United States and Canada
- Interest in fashion and high heels
- Interests in red color
What recommendations do you give them to improve their audience targeting?
Choose only ONE best answer.

Correct Answer: C
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Question 49

A client would like to launch a new branding campaign with various posts for a product line that is being re-launched to a new segment.
You want to run a 7 day campaign, with 3 sequenced ads, all with a frequency cap of 2 within 7 days. You've set up three different post interaction campaigns through Facebook Auction.
What changes do you need to make to this campaign set up?
Choose only ONE best answer.

Correct Answer: E
Explanation
About ad sequencing
Reach and frequency buying has a sequencing tool that allows you to arrange up to 50 ads in a certain order to be shown to an audience. People in your target audience will have the opportunity to see ads in the order you set. For example, ad #1 will be delivered to them before ad #2 is delivered. It doesn't allow you to control whether or not a person has to have engaged with the content you are showing in order to see the next ads in your sequence.
Sequence your ads when you want to tell a story or present information to people in a specific order. For example: If you want to build a narrative with your ads, you can show one ad that tells the beginning of the story first and then show additional ads afterward that continue to tell the story in a set order. Your audience will see ad #1 before they see ad #2, and so on.
Sequencing becomes available after you've uploaded your ad creative and reserved your reach and frequency campaign.
Use sequencing when:
* You want to reach a broader audience with several different ads that tell a story.
* You want to try different ways of engaging a broader audience.
* You want to tell a story about a brand.
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