Free Access to Facebook.410-101.v2024-03-17.q49 with Valid Practice Test (Page 8)

Question 31

What does a 1-day view and 28-day click attribution window mean?
(Select all that apply)
Choose ALL answers that apply.

A.Actions happened 28 days after someone viewed your ad
B.Actions happened 1 day after someone viewed your ad.
C.Actions happened 28 days after someone clicked your ad.
D.Actions happened 28 days after someone viewed your ad.

Question 32

You've set up campaigns for an alcoholic beverage that wants to target college students in Sweden, US and Nicaragua. You've set up an ad set with the following audience characteristics:
People interested in music and party
Age range 18-26 years old
Countries: US, Sweden and Nicaragua
You've been running the campaign for 3 days but are not getting enough reach.
How do you fix this problem?
Choose only ONE best answer.

A.You need to expand your audience to people older than 26 years old.
B.You need to split the ad sets into different campaigns.
C.Each country should have its own audience and ad set.
D.You should invest more money and increase your budget.
E.You should change the interests in the audience completely.

Question 33

Your client is interested in running a campaign for 1 month and then do a brand lift study. But, before proceeding with the study, he/she would like to understand more about it.
Select all that apply.
Choose ALL answers that apply.

A.People within the control group that will view your ads become part of the exposed group.
B.People within the test group that will view your ads become part of the exposed group.
C.The difference between the test group and the control group are analyzed to see the results of a brand lift study.
D.The difference in response between the exposed group and the control group are analyzed for results of your brand lift study.
E.You can set up a brand lift study through your Business Manager.

Question 34

You have an ecommerce site and would like to reach people who have dropped off in the past 12 months but leave out everyone who have made a purchased in the past 6 months.
What audiences do you need to achieve this goal?
Choose only ONE best answer.

A.You should include purchase events from the past 12 months and exclude purchase events from the past
6 months.
B.You should exclude people who have made purchases in the past 6 months.
C.You should include people who have made purchases in the past 12 months and past 6 months.
D.You should exclude purchase events from the past 6 months and include purchase events from the past
12 months.
E.You can't build this type of audience or segmentation.

Question 35

You receive a month-long IO from a client for a new campaign with a $10,000 budget. The IO is delivered in full by the end of the month. You receive a new IO for the next month with a budget of $20,000.
How could you execute this new requirement?
(Select two options that apply)
Choose ALL answers that apply.

A.Start a new campaign and set up the spending limit to $30,000.
B.Raise the campaign spending limit of the existing campaigns to $30,000.
C.Make sure the sum of the budgets for the active ad sets in the existing campaign reflect you want
$30,000 over the course of the new month.
D.Ensure that the sum of the budgets for the active ad sets in the new campaign reflect the $10,000 you want to spend over the course of the month.
E.Duplicate the existing campaign and increase campaign spending limit to $20,000
F.Increase the ad sets limit to $15,000 to ensure you spend $30,000 over the course of the month.

Correct Answer: B,E

Explanation
You receive a month-long IO from a client for a new campaign with a $10,000 budget.
To manage this:
* Create a new campaign (or duplicate an existing one).
* Set a campaign spending limit of $10,000.
* Ensure the start and end dates for the ad sets in the campaign align with dates of the new IO.
* Make sure the sum of the budgets for the active ad sets in this campaign reflect that you want $10,000 to be spent over the course of the month. The campaign spending limit is an un-paced limit, so for smooth pacing, make sure the sum of the budgets for active ad sets in this campaign reflect that you want
$10,000 to be spent over the course of the month.
The IO is increased to $15,000.
To manage this:
* Edit the campaign spending limit for the existing campaign to $15,000.
* Ensure the sum of the budgets for the active ad sets in the campaign reflect that you want to spend
$15,000 over the course of the month, starting from the original start date of these ad sets.
The IO is decreased to $9,000.
To manage this:
* Edit the campaign spending limit for the existing campaign to $9,000.
Note: This can only be done if the amount spent on the campaign so far is at least $100 less than the new limit.
In this scenario, that would mean no more than $8,900 could be spent so far in order to lower the limit to
$9,000.
* Ensure the sum of the budgets for active ad sets in this campaign reflect that you want $9,000 to be spent over the course of the month, starting from the original start date of these ad sets.
The IO is delivered in full by the end of the month. You receive a new IO for the next month with a budget of
$20,000.
You have two options for setting a new campaign spending limit here:
* Option 1: Start a new campaign
* Create a new campaign (or duplicate existing one).
* Set the campaign spending limit for the new campaign to $20,000.
* Ensure end date for the ad sets in new campaign align with end date of the new IO.
* Option 2: Continue working on an existing campaign
* Raise the campaign spending limit on the existing campaign to $30,000.
Crucial: The campaign spending limit on an existing campaign will always reflect prior spend, even if the limit is removed and then reapplied. In this case, the campaign has already spent $10,000. In order to allow for an additional $20,000 of spend, the campaign spending limit must be set to $30,000 (previous spend of $10,000 + new IO amount of $20,000).

Question 31

Question 32

Question 33

Question 34

Question 35

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