You've recently installed the Facebook Pixel on a new website. You are not sure if the website is detecting your pixel events correctly.
What are some tools you can use to troubleshoot your pixel and make sure it's collecting your events properly?
(Select 3 that apply.)
Choose ALL answers that apply.

• A.You should install the Facebook Pixel Helper chrome extension to verify your pixel event.
• B.You can test your events in the "Events Manager" under your Business Manager
• C.You should check your campaigns to see if they are showing events.
• D.You can track events and debug your pixel through Facebook's Analytics dashboard
• E.You should install a second pixel and make sure it works properly

Correct Answer: A,B,D

Explanation
There are three main ways in which you can debug your Facebook pixel:
1. Install the Facebook Pixel Helper chrome extension so you can see if the events are being tracked properly.

2. Go to your "Events Manager" page in your Business Manager and troubleshoot your pixel events

3. Use Facebook Analytics event debugging tool to troubleshoot it.

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Your client has been running a retail shop for the past 20 years.
In order to grow sales, they want to launch a new online store where people can buy products directly on their website. They can share with you a customer database of 20,000 customers who have bought a product in the past 2 years.
For the campaign, you need to reach out to existing customers, and people within a 10-mile radius from the stores.
What type of audiences should you build?
Choose only ONE best answer.

• A.You should first do a custom audience with the database, and then, a similar audience optimized for similarity.
• B.You should first do a custom audience with the database, and then, a similar audience optimized for reach.
• C.You should do a similar audience with the customer database, and then, launch a reach campaign to people in a 10-mile radius.
• D.You should first, do a custom audience with the database, and a similar audience optimized for similarity.
  Then use the similar audience as a base for a new core/saved audience, and reduce the similar audience to a 10-mile radius from the stores.

Correct Answer: D

Explanation
The first audience you need to build is the custom audience with the customer database. This audience will allow you to reach out to existing customers and run campaigns to the website.
The second audience you need to build is a similar audience with the customer database. Since you have a
20,000 baseline, you should be able to build a really good similar audience optimized for similarity.
Keep in mind that you are looking for quality over quantity in this particular case. You should select a 1% audience size.
* Choose an audience size close to 1 to optimize for similarity. Your Lookalike Audience will likely be small, with a high resemblance to your seed.
* Choose an audience size close to 10 to optimize for reach. Your Lookalike Audience will be larger,
* but less similar to your seed.

There is a third, very important, step that still needs to be done. You need to use the similar audience you've just built and then re-segment that for the 10-mile radius.
This new saved/core audience based on a similar audience should be your best option for reaching out to new potential customers.

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You have a new customer that owns a resort franchise with hotels in more than 6 countries in the Caribbean.
They have done some TV ads to market new segments in the US and Europe, but have not been able to get people who visit their website to book a week-long vacation.
Your client would like for you to encourage people who visited the website to complete a new transactions/purchase.
What type of ads would you launch in order to achieve this goal?
Choose only ONE best answer.

• A.Traffic and conversion ads.
• B.Traffic and store visit ads.
• C.Post Engagement and brand awareness ads.
• D.Conversion and traffic ads.
• E.Video Views, lead generation, and traffic ads.
• F.Conversion and product catalog sales / dynamic ads.

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Your client wants you to build three new audiences based on their current digital assets. They currently have a Fan Page, Website with no pixel, Customer Database, Email Database, and Core/Saved Audiences.
They've just learned about Similar Audiences, so would like you to build three new similar audiences to use as seed audiences.
Which digital assets can be used as seed audiences for this task?
Select all that apply.
Choose ALL answers that apply.

• A.Fan Page
• B.Website with no pixel
• C.Customer Database
• D.Email Database
• E.Saved/Core Audiences

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Your client is launching a new car nationwide.
They've come up with a marketing campaign that contains three different videos. They want to deliver the campaign to a large audience during a specific time frame.
What buying option should they use and how should you optimize your campaigns?
Choose only ONE best answer.

• A.Ad Auction, running multiple campaigns with specific dates so that it's targeted correctly.
• B.Reach and Frequency, with Sequenced delivery, so that you run campaigns on specific dates.
• C.Reach and Frequency, with Scheduled delivery, so that you run campaigns on specific dates.
• D.Ad Auction, with a brand awareness campaign, in order to maximize reach of the different campaigns.

Correct Answer: C

Explanation
Whenever a customer is running a nationwide campaign, you want to go with "Reach and Frequency" option.
This buying option will allow you to control reach, frequency, and budget.
There are three ways you can optimize your video campaigns within the reach and frequency options:
* Standard
* Sequenced
* Scheduled
Below is a table with the differences for each:

In this case, you want to use the "Schedule" option as the client wants to run the campaign on specific dates.

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