You need to run a campaign with two bidding options and two different audiences.
How many campaigns and ad sets do you need to launch?
Choose only ONE best answer.

• A.You need two campaigns and four ad sets since you have 4 different variables at the ad set level.
• B.You need one campaign and four ad sets since you have 4 different variables at the ad set level.
• C.You need four campaigns with one ad set for each since you have to organize each variable into different campaigns.
• D.You need 1 campaign with 8 ad sets and 1 ad for each.

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You've spent over $8,000 the first month of running campaigns. You go to your data and realize you are getting close to 4,000 Lead Events on the main landing page of the product; 300 Add To Cart Events; 121 Initiate Checkout; and 48 Purchase Events.
You tell your client that you will start running optimization campaigns for the second month.
Select all strategies that you should follow for the second month.
Choose ALL answers that apply.

• A.Run conversion campaign ads optimized for the "Initiate Checkout Event" to people who have visited the main landing page of the product.
• B.Run conversion ads optimized for the "Lead Event" to core/saved audiences and exclude everyone who has visited the main landing page in the past 30 days.
• C.Run traffic campaign ads to people who have initiated the checkout process but have not finalized the purchase.
• D.You run different conversion campaign ads for all events currently being measured on the website.

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You are planning the launch of the new mobile app for PhotoSnap.
Your client would like to move current website users to the mobile app and also reach new users.
Which audiences should you use for the mobile app launch?
Select the three that best apply.
Choose ALL answers that apply.

• A.You should build custom audiences based on the customer database of people who have purchased in the past 365 days.
• B.You should build a similar audience based the client's current customer base.
• C.You should do interest demographics and launch the campaign.
• D.You should build an audience based on your client's Fan Page; fans that have engaged with content in the past 90 days.

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You've installed the ViewContent event on the blog, but your client now wants you to categorize the individual blog posts with a category.
How could you use Facebook Pixel to categorize each blog post?
Choose only ONE best answer.

• A.You have to use Facebook pixel parameters in order to categorize each blog post.
• B.It is not possible to do what your client is requesting.
• C.You have to create additional events in order to categorize each blog post.

Correct Answer: A

Explanation
To categorize each blog post, you will have to use Facebook pixel parameters.
In this case, you will create a parameter under the name "category." This category will have the three choices of blog categories.
Your final ViewContent event should look like this:
<script>
fbq('track', 'ViewContent', {
category: weight_loss,
});
</script>
Below is a description of all the parameters you can use:

For more detailed information you can view the following Facebook for developers post: https://developers.facebook.com/docs/ads-for-websites/pixel-events/v2.11

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You need to build a new lookalike audience to increase market share for a GCP brand. They would like to increase their budget by 3x and maximize reach to expand their current video campaign as +30,000 people have seen the video promotion.
How do you build this audience?
Choose only ONE best answer.

• A.You build a video engagement audience with a scale of 1.
• B.You build a video engagement audience with a scale of 10.
• C.You build a website pixel audience with a scale of 10.
• D.You build a fan page engagement audience with scale of 10.
• E.You build a video engagement audience with a scale of 4.

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