The following decision strategy outputs the most profitable shoe a retailer can sell. The profit is the selling Price of the shoe, minus the Cost to acquire the shoe.

The details of the shoes are provided in the following table:

According to the decision strategy, what is the output of component in the blank space highlighted in red?

• A.Nike
• B.Nike, Adidas, Puma, Reebok
• C.Reebok, Puma, Adidas, Nike
• D.Reebok

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MyCo, a telecom company, wants to present their customers on Facebook with customer-centric mobile internet offers. What action must MyCo take to meet this business requirement?

• A.Place a paid ad
• B.Create a Facebook post
• C.Make a call
• D.Send an email

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Which statement is true about email treatments?

• A.When you use a seed list to test an email, the personalization attributes do not appear in the received email
• B.You can personalize the email subject, for example, Dear <customer name>
• C.When you design emails using external tools, you cannot include Pega-specific personalization tags
• D.You must always embed the images in the email

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The U+ Bank marketing department wants to leverage the next-best-action capability of Pega Customer Decision Hub on its website to promote new offers to each customer.
Place the events in the sequential order.

Correct Answer:

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You are a strategy designer on a next-best-action project and are responsible for designing and implementing decision strategies.
Select each component on the left and drag it to the correct requirement on the right.

Correct Answer:

Explanation
Compute SUM of PROFIT = Group BY
Determine target budget to retain a customer = Set Property
Determine customer credit score = Scorecard
Divide customers into risk segment = Decision Table

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