Reference module: Testing engagement policy conditions using audience simulation.
As a Decisioning Consultant, you are tasked with running an audience simulation to test the engagement policy conditions. Which of following statements is true when the simulation scope is Audience simulation with engagement policy and arbitration?

• A.The number of times that an action is presented to customers is displayed
• B.The results help optimize strategies to meet specific business goals
• C.D
• D.The number of customers who receive more than one action is displayed
• E.The number of customers who receive an action more than once is displayed

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A bank wants to add a contact policy that will suppress an action for 20 days if it was rejected twice in any channel in the last 30 days. How do you define the suppression rule for the contact policy?

• A.Suppress a group of actions for 20 days if there are 2 rejects for any channel in the last 30 days
• B.Suppress a group of actions for 20 days if there are 2 rejects in the web channel in the last 30 days
• C.Suppress an action for 20 days if there are 2 rejects in the web channel in the last 30 days
• D.Suppress an action for 20 days if there are 2 rejects for any channel in the last 30 days

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U+, a retail bank, does not want to offer a Gold card to customers who already have a Platinum card. Which engagement policy condition best suits this requirement?

• A.Applicability
• B.Suitability
• C.Eligibility

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Reference module: Essentials of always-on outbound
A bank has been running traditional marketing campaigns for many years. One such campaign sends an offer email to qualified customers on day 1. On day 3, it sends a reminder email to customers who haven't responded to the first email. On day 7, it sends a second reminder to customers who haven't responded to the first two emails. If you were to re-implement this requirement using the always-on outbound customer engagement paradigm, how would you approach this scenario?

• A.Create three segments to identify the target audience for each of the three offer emails- day 1, day 3 and day 7. Setup three schedules per day targeting each of the three segments
• B.Configure a primary schedule for the original offer email and setup an ad-hoc or emergency schedule to send reminder emails
• C.Configure the primary schedule to run daily and let the AI choose the best action from all the actions that a customer qualifies for based on engagement policies
• D.Create an action with a flow that contains 3 Send Email shapes, one for each email. Set appropriate wait times between the shapes

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MyCo, a telecom company, wants to present their customers on Facebook with customer-centric mobile internet offers.
What action must MyCo take to meet this business requirement?

• A.Make a call
• B.Send an email
• C.Create a Facebook post
• D.Place a paid ad

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