Northern Trail Outfitters' account is configured with Multi-Org to leverage two Salesforce CRM accounts. In the Cloud Kicks business unit they want to disconnect the sandbox instance and connect the production instance.
What additional configuration changes should they make?

• A.Remove existing user mappings, attribute mappings, and tracking subscriptions.
• B.Configure Multi-Org settings to account for two production instances in Setup.
• C.Update query activities that reference the synchronized data extensions.
• D.Rename and delete sandbox synchronized data extensions before connecting.

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An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and NotSent, to ensure they are fulfilling a legal obligation due to the nature of their messages.
What method should be suggested in this scenario?

• A.Data Retrieves on the Send Object
• B.Platform Events API
• C.Data View Export with every send
• D.Event Notification Service

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A retail customer expanded their portfolio to include additional product lines in addition to their already popular offerings. They want to give subscribers the ability to unsubscribe via email from the specific subsections while still remaining on the main commercial communications audience. This option will be included in the footer attached to the unsubscribe URL and as an option on their subscription center.
Which model would meet the requirements?

• A.Publication List with Lists
• B.Exclusion List with Data Extensions
• C.Exclusion List with Lists
• D.Publication List with Data Extensions

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A customer executes a large number of sends via Marketing Cloud connect and is concerned about API limits.
What should the consultant suggest to minimize the impact of Marketing Cloud Connect on daily API limits?
(Choose two.)

• A.Turn off link details tracking
• B.Turn off Individual Levels Tracking
• C.Upgrade the MC account to ConnectedApp
• D.Filter data

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Northern Trail Outfitters (NTO) wants to use Marketing Cloud to solicit customer service feedback. If a customer indicates they are unhappy with the service they have received, NTO wants a new case to be created in Service Cloud. NTO is unsure of what is possible within Marketing Cloud but would like to use as much native functionality as possible.
What approach would a consultant recommend?

• A.Use Automation Studio to capture positive or negative responses, and a Case Activity to create a new case in Service Cloud.
• B.Use an AppExchange package to create a customized API integration between Marketing Cloud and Service Cloud.
• C.Use an Engagement Split to capture positive or negative responses, and a Custom Activity to create a new case in Service Cloud.
• D.Use an Engagement Split to capture positive responses, and a Case Activity to create a new case in Service Cloud.

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