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  1. Home
  2. Salesforce Certification
  3. Marketing-Cloud-Consultant Exam
  4. Salesforce.Marketing-Cloud-Consultant.v2024-08-21.q118 Dumps
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Question 111

Northern Trail Outfitters has integrated their Marketing Cloud account with their Salesforce sandbox.
In what order should the steps be performed to refresh the sandbox in their integrated account?

Correct Answer: C
To refresh the sandbox in their integrated account, Northern Trail Outfitters should perform the steps in the following order:
* Disconnect. This step will disconnect Marketing Cloud Connect from Sales Cloud and prevent data loss or errors during the refresh process.
* Refresh. This step will refresh the sandbox in Sales Cloud with new data and configuration.
* Reconnect. This step will reconnect Marketing Cloud Connect to Sales Cloud using the new sandbox credentials and settings.
* Synchronize. This step will synchronize data between Marketing Cloud and Sales Cloud using Synchronized Data Sources or Salesforce Data Entry Sources.
* Authenticate. This step will authenticate Marketing Cloud Connect users in both systems and enable full functionality of Marketing Cloud Connect.
References: https://help.salesforce.com/s/articleView?id=sf.mc_co_refresh_a_sandbox.htm&type=5
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Question 112

A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their accounts Enhanced FTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the 15th of the month falls on a Saturday or Sunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday.
Given the customers' requirements, which method should be used to automate their monthly promotional email?

Correct Answer: B
Since Time is not fixed, its triggered Automation and User Initiated. Triggered send is used for transactional message.
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Question 113

How do you use data designer to link the web analytics data to your subscriber data?

Correct Answer: A
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Question 114

Northern Trail Outfitters has configured Reply Mall Management to handle manual unsubscribe requests.
However, they have received complaints from customers who are still getting marketing emails despite having sent multiple unsubscribe replies including phrases like "take me off your list" or "opt out".
How could this behavior be corrected'

Correct Answer: B
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Question 115

A large retail group consists of a corporate team and several divisions operating under different brand names.
All plan to share one Marketing Cloud account. Each brand has its own marketing department and operates independently, with its own creative assets, subscribers, and data structure.
What are the two reasons why the recommended account configuration is one corporate Parent account, with each brand configured as a separate child Business Unit? Choose 2 answers

Correct Answer: B,D
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