When building content for an email, what would a marketer consider in the Call to Action? (Choose 2)

• A.A callto action can be text or an image based button
• B.Text buttons receive more clicks than graphics
• C.A call to action should be direct and action-oriented
• D.A call to action below the fold performs best

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A marketer is asked to create a sendable data extension from various tables including orders, subscribers, and product line items. The resulting data extension will be used as an entry source for a journey.
Which tool should help create this table?

• A.Audience Studio
• B.Data Designer
• C.Automation Studio

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The Northern Trail Outfitters product clearance sale email contains many items with similar product URLS.
Which feature within the standard email editor can be used to provide descriptive text that is displayed when the email viewer hovers over each link?

• A.Link Tooltip
• B.Link Tracking Alias
• C.Link Help Text
• D.Link Conversion Tracking

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Northern Trail Outfitters wants to send monthly birthday coupons to their subscribers. What feature would allow for easy segmentation?

• A.AMPscript
• B.Query Activities
• C.Measures
• D.Data Filters

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Northern Trail Outfitters (NTO) has a small catalog of items featured in company emails. The NTO marketing team manages what images, copy, suggested items, and call-to-action are used with each item in this catalog within a database. This data is saved into a data extension in Marketing Cloud and then called into the emails dynamically.
Each time a change is made to the content, a new, updated file is dropped on NTO's SFTP. A proof email is then sent to business stakeholders for final approval.
Using Automation Studio, how can NTO ensure that the catalog stays up-to-date?

• A.Create a file drop automation to import the file when placed on the specified directory on the Enhanced SFTP.
• B.Create a scheduled automation to import the file, and send proof emails each morning when changes were detected.
• C.Create a scheduled automation that runs every 15 minutes to import the file multiple times a day.
• D.Create an API-driven process to put the data directly into the data extension when any data is changed.

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