A customer would like to automate a weekly email campaign using Automation Studio. Which send method would the customer use to configure the email?

• A.Test Send
• B.Send Preview
• C.User-Initiated
• D.Guided Send

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NTO has planned cross-channel marketing efforts based on how a subscriber responds to an email and when they last purchased. NTO is evaluating both Automation Studio and Journey Builder for its campaigns and are leaning towards Journey Builder due to the available activities.
Which three Canvas Activities are available in Journey Builder? Choose 3 answers

• A.Query Activity
• B.Post to Facebook
• C.Wait Until
• D.Decision Split
• E.Send SMS

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An email marketing team is setting up a campaign to message customers who register for an event. The
registration data is being gathered in another system and will be passed to Marketing Cloud daily, and updates made to the customers' registration information will be reflected in the same file.
How should the import of event registration data be configured?

• A.Use the Import Wizard to add new records into the data extension.
• B.Use the Import Activity to overwrite the records in the data extension.
• C.Use the Import Wizard to overwrite the records in the data extension.
• D.Use the Import Activity to add new records into the data extension.

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A retail brand is running a campaign for new customers that open a loyalty account.
The first email is sent straight after the account is set up.
The second email is sent 1 day after the account has been set up to prompt the user to make a purchase.
The third email is sent 10 days after account was opened, or 8 days if the customer hasn't made a purchase related to the
account yet.
Data kept in two separate data extensions
The brand's marketing team want to send campaign from the data extension.

• A.Create a measure and a data filter, a filter activity then use a guided send.
• B.Create a filter and a data extension key, an interaction and a triggered send.
• C.Create a filter and a data extension key, an interaction and a user-initiated send.
• D.Create a measure and a data filter, a filter activity then use a triggered send.

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A customer leverages transactional messages to send order confirmations.
What type of message is most suitable in this situation?

• A.Send Flow
• B.Test Send
• C.Triggered Email
• D.User-Initiated Email

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