U+ Bank promotes credit card offers on its website and uses Pega Customer Decision Hub to personalize the offer for every customer. Now, the bank wants to lower the number of customers that leave the bank by showing a proactive retention offer to high churn risk customers instead. As an NBA analyst, you are tasked with creating a new applicability setting to comply with the new business rule. Which business issue or issues do you modify?

• A.No modification is required
• B.The Sales issue and the Retention issue
• C.The Sales issue
• D.The Retention issue

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A bank has several credit card offers defined under the sales issue / credit card group. The card_type action property for some of the cards is set to VISA and for others to Mastercard. The bank wants to limit the total number of VISA cards sent via email in an outbound run. How do you implement this requirement?

• A.Define a property constraint based on the value of the card_type action property
• B.Define a group-level constraint to limit all credit cards
• C.Define an action-level constraint for each of the actions separately
• D.Move the VISA and Mastercard actions to separate groups, then define two separate volume constraints

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U+ Bank wants to offer a 10% discount for customers whose CLV value is higher than 400. Which strategy component should you use to meet the new requirement?

• A.Prioritize
• B.Filter
• C.Set Property
• D.Group By

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A bank wants to automatically pause actions that are shown too often for a specific time period. Which rules do you need to define?

• A.Suitability rules
• B.Eligibility rules
• C.Applicability rules
• D.Suppression rules

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MyCo, a mobile company, uses Pega Customer Decision Hub to display offers to customers on its website.
The company wants to present more relevant offers to customers based on customer behavior. The following diagram is the action hierarchy in the Next-Best-Action Designer.

The company wants to present offers from both the groups and arbitrate across the two groups to select the best offer based on customer behavior.
As a decisioning consultant, what must you do to present offers from the two groups?

• A.Create a decision strategy at the Issue-level.
• B.Map a real-time container to the Top-level or Issue-level.
• C.Enable an engagement policy for the second group.
• D.Set contact limits for both the groups.

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