which two considerations should be made when implementing an account-based marketing strategy?
Choose 2 answers

• A.Account-based marketing personalizes experiences for prospects.
• B.Account-based marketing completely replaces broad-based marketing.
• C.Account-based marketing is only a good fit for certain industries.
• D.Account-based marketing can be implemented in stages.

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LenoxSoft wants to see all the Accounts that were closed last month on the Account Based Marketing dashboard in B2B Marketing Analytics.
What dashboard feature should be used?

• A.Filter the dashboard by the highest sales activity in the Sales Activities by Accounts chart.
• B.Select the win percentage in the Revenue Win Percentage donut chart so the Accounts will be faceted by won deals.
• C.Select the dropdown filter "Closed Date" and "Last Month" to view all Accounts closed in the last month.
• D.Select the "Accounts" filter that allows filtering by accounts created within the last month.

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"LenoxSoft wants to send an email to existing customers about a new product offering and will be using Handlebars Merge Language (HML) merge fields to personalize the email content. They are concerned some of the recipient prospect records may not have all of the fields populated that will be used to personalize the content.
What two options could be implemented to prevent empty field values from appearing in the email?
Choose 2 answers

• A.Define default mail merge values for fields
• B.Use HML merge field modifiers
• C.Use HML conditional logic statements
• D.Define page actions to replace field values

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What is the purpose of creating a Tracker subdomain? [Choose one answer]

• A.To host all Pardot landing pages and forms on your website
• B.All of the above
• C.To allow emails to be sent from your domain
• D.To give a seamless transition between pages and form that you host and your Pardot hosted assets.

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How many Scoring Categories is it possible to create

• A.100
• B.25
• C.50
• D.15

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