What is true about grading? [Choose two answers]

• A.You cannot change the default profile criteria
• B.A prospect can be associated to multiple profiles.
• C.Matching or unmatching a criteria will result in an increase or decrease of the grade by , or 3/3 of a grade.
• D.All prospects start with a grade of D.

Comment: *

Name: *

Email: *

Verification: *

LenoxSoft has an event coming up and wants to have a landing page to collect registrations. They want to create the page using a drag-and-drop experience and don't want to use any HTML or CSS.
How should a consultant recommend setting this up?

• A.Create a custom layout template in Pardot that contains form elements. Create a landing page using that template.
• B.Create a landing page using the enhanced landing page experience. Use the Pardot Form component to add a Pardot form to track submissions.
• C.Create a landing page using the enhanced landing page experience. Use the HTML component to iframe in a Pardot form to track submissions.
• D.Create both a landing page and form using the enhanced landing page experience.

Comment: *

Name: *

Email: *

Verification: *

LenoxSoft uses Salesforce Campaigns and wants to make sure their reports reflect engagement driven by Pardot marketing efforts as well as Salesforce driven activity on the campaign.
Which features should they enable and utilize?

• A.Connected Campaigns and Engagement Studio
• B.Salesforce User Sync and Campaign Influence
• C.Connected Campaigns and Campaign Influence
• D.Campaign Influence and Marketing Data Sharing

Comment: *

Name: *

Email: *

Verification: *

LenoxSoft has two Pardot accounts: Account A and Account B.
Both accounts are syncing with the same Salesforce org.
Their marketing teams have consolidated and have decided to merge Account B into Account A.
What action should they take to successfully complete the migration?

• A.Include prospect activity history from Account B in their prospect import if they want to retain it.
• B.Get a brand new Pardot org and migrate both Account A and Account B into it.
• C.Export existing custom field mappings to import desired fields into Account A.
• D.Manually rebuild any automations built in Account B in Account A.

Comment: *

Name: *

Email: *

Verification: *

Lenoxsoft is transitioning from their current marketing automation platform to Pardot. They have a landing page that they wish to migrate over to Pardot and need to understand what steps are involved in order to maintain the page's existing look and feel. What are the necessary first steps to migrate this landing page over to Pardot while maintaining the page's existing look and feel?

• A.Create a Pardot landing page and import HTML from the landing page HTML
• B.Import the HTML file into Pardot and apply it to the landing page
• C.Create layout template and import HTML from the landing page URL
• D.Import the HTML file into Pardot and apply it to the layout template

Comment: *

Name: *

Email: *

Verification: *